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Best on Test – air control stands the test and convinces the jury of the 220 triathlon magazine

4 sports bras were tested on fit and comfort by the English trade magazine 220 triathlon. With 92% our Anita active sports bra air control achieved the highest score and therefore got awarded as the “Best on Test”.  "Great support without overly-complex construction, and very breathable", describes author and tester Helen Webster the lightweight bra.

Even more convincing than its functional and uncomplicated design the jury was particularly impressed with the lightweight and breathable mesh material. The combination of two breathable high-tech fabrics enables the bra to dry fast and ensures ideal and active sweat management by wicking sweat – the perfect companion for triathlon and training.  During the testing Webster was impressed by the fit of the air control sports bra: It’s barely noticeable on the skin yet providing fantastic support!

Office Relocation Anita UK

The move itself took place mid October and has meant the induction of a whole new team, all of whom is excited to join the company. After spending the last 20 years or thereabouts in London , Anita UK has decided to relocate its offices a little further north to Milton Keynes.

The new offices combine space on the lower floor for a specialist fitting suite (which will open in 2016) and of course  a showroom for the Anita training sessions. The upper floor comfortably houses the Anita customer services team, the accounts department , MD’s office  and marketing space.

Stars Underlines Best Shop Awards 2015

Once a year the best lingerie stores in the United Kingdom are invited to prestigious venues to find out if they are a winner in the Best Shop Awards. The Stars Awards gathers the best stores, shops and e-commerce sites in the UK & Ireland with 27 leading brands nominating finalists for their success in retail.

Anita is a proud sponsor of the Special Care Recognition Award, a reward given to the winning retailing store dedicated to women affected by breast cancer.

The Anita team, represented by Jemma Barnes Managing Director of Anita UK and Dr. Clemens Friemel, Head  of Anita's Marketing and Sales division, had the honor to announce this year’s winners: Embrace, an exclusive lingerie boutique offering a specialist service and support to women affected by cancer located in Worcester.

A new face for Anita Active

The latest testimonial to Anita active sports bras comes from top female boxer Christina Hammer. 

The   four-time   world   champion   started   boxing   at the tender age of 15.   At 16 she won the German junior championships and went professional soon afterwards. In 2010, she became the youngest WBO world champion at the age of 20.

"Boxing is my passion. You're always pushing yourself to the limits – both physically and mentally. I love a challenge and I want to show that the new generation of female fighters can set new standards."