Our sports bra star awarded globally recognised quality seal
The winners of the Red Dot Design Award 2014 were officially announced on 7 July 2014 in Essen's glamorous Aalto Theatre. Over 1,200 guests from around the world celebrated the culmination of the product design prize.
Among this year's winners is the "dynamiX star" sports bra, developed by Anita designer Katrin Prillwitz, who had also been honoured with the coveted prize back in 2011 for the "momentum" sports bra. The Red Dot Design Award is viewed as one of the most renowned design competitions in the world and is judged by a top-class, international jury.
"Following several years in development and testing, ANITA has unveiled yet another next generation sports bra with its dynamiX star," comments delighted designer Katrin Prillwitz, adding: "Anita active sports bras are quickly becoming unrivalled bestsellers."
Dr Clemens Friemel, Head of Sales and Marketing,
also comments: "With its range of active bras, Anita is a market leader in
worldwide retail. The dynamiX star shows once again that we are clearly ahead
of the game thanks to our outstanding high-tech quality combined with a
dynamic, feminine design."