News & Events

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Anita honors it's 130 years with MOVEMENT130

In honor of our 130th anniversary we have launched MOVEMENT130, a year-long campaign showcasing 130 women who represent all collections of the Anita brand portfolio to be featured in social media, blogs & our website. Our compelling MOVEMENT130 members will share a glimpse into their unique lives at work, at home and at play.

Celebrate 130 years of Anita and celebrate the uniqueness in you!


Office Relocation Anita UK

The move itself took place mid October and has meant the induction of a whole new team, all of whom is excited to join the company. After spending the last 20 years or thereabouts in London , Anita UK has decided to relocate its offices a little further north to Milton Keynes.

The new offices combine space on the lower floor for a specialist fitting suite (which will open in 2016) and of course  a showroom for the Anita training sessions. The upper floor comfortably houses the Anita customer services team, the accounts department , MD’s office  and marketing space.

Stars Underlines Best Shop Awards 2015

Once a year the best lingerie stores in the United Kingdom are invited to prestigious venues to find out if they are a winner in the Best Shop Awards. The Stars Awards gathers the best stores, shops and e-commerce sites in the UK & Ireland with 27 leading brands nominating finalists for their success in retail.

Anita is a proud sponsor of the Special Care Recognition Award, a reward given to the winning retailing store dedicated to women affected by breast cancer.

The Anita team, represented by Jemma Barnes Managing Director of Anita UK and Dr. Clemens Friemel, Head  of Anita's Marketing and Sales division, had the honor to announce this year’s winners: Embrace, an exclusive lingerie boutique offering a specialist service and support to women affected by cancer located in Worcester.

A new face for Anita Active

The latest testimonial to Anita active sports bras comes from top female boxer Christina Hammer. 

The   four-time   world   champion   started   boxing   at the tender age of 15.   At 16 she won the German junior championships and went professional soon afterwards. In 2010, she became the youngest WBO world champion at the age of 20.

"Boxing is my passion. You're always pushing yourself to the limits – both physically and mentally. I love a challenge and I want to show that the new generation of female fighters can set new standards."