Award winning design

Our sports bra star awarded the coveted Global Red Dot Design Award.

The winners of the Red Dot Design Award 2014 were officially announced in July 2014 in Essen's glamorous Aalto Theatre. Over 1,200 guests from around the world celebrated the culmination of the product design prize.

We are humbled to be among this year's winners.  Our "dynamiX star" sports bra was developed by Anita designer Katrin Prillwitz. She had been honored with the coveted prize back in 2011 for the "momentum" sports bra. The Red Dot Design Award is viewed as one of the most renowned design competitions in the world and is judged by a top-class, international jury.

"Following several years in development and testing, ANITA has unveiled yet another next generation sports bra with its dynamiX star," comments delighted designer Katrin Prillwitz, adding: "Anita active sports bras are quickly becoming unrivaled bestsellers in our industry."

Dr Clemens Friemel, Head of Sales and Marketing, also comments: "With its range of active bras, Anita is a market leader in worldwide sales. The dynamiX star shows once again that we are clearly trend setting thanks to our outstanding high-tech quality combined with a dynamic, feminine design."

The DynamiX Star Sport Bra

The Most Comfortable and Best fitting Bra in the world!