Active range in hot chilli and black

Active range

Hot chilli heats up the winter season

Dynamic, practical, breathable

Not only women who enjoy extreme sports but also those who enjoy recreational sport need underwear which ensures maximum freedom of movement, is breathable, transports moisture away from the body and does not cut in or restrict. The "Active" series, which now features four high-support sport bras (front fastening, adjustable centre strap, T-back style or made of Atmos fabric) sport panty and boxers.  Whoever wishes to brighten up sporting activities can also chose the sport bra with adjustable centre straps and the sport panty in hot chilli in the 2007/08 season. In addition to fashion aspects, a great deal of focus was naturally placed on maximum comfort, implemented for example in the vertically divided outer cup made of a breathable, moisture transporting high-tech fabric with the brand name Atmos, or with the lining of very fine microfibre towelling in the moulded, seamless inner cups, which banishes chafing around the breast. The cups are also designed that the bust is held flat against the body. The panel along the side, high-cut underarm styling and neckline ensure sufficient support. The comfort features also include the straps, which are padded, anatomically shaped, sealed and adjustable. The bra can be combined with the sport boxers with cheeky net inserts at the side or the sport panty with reinforced tummy panel. Both models have flat, tailored seams, waistband and leg edging.

Material:              Double-layer Atmos fabric, (5527), cotton and microfibre (5523) or microfibre

Style:                  Dynamic with colour-contrasting zig-zag quilting, net panels at side (1527)

Models:               Sport bra with front fastener (5523), sport bra with adjustable  centre straps (5521), sport bra with T-back (5522), sport bra of Atmos fabric (5527), sport panty (1521), sport boxers (1527)

Function:            Vertically divided outer cups (5527) of moisture- transporting Atmos fabric, moulded inner cups with fine microfibre towelling,                            pre-formed cups with soft edging, very flat seams and wide, comfortable underbust.

Fully padded, anatomically shaped and sealed (5527) straps (5523), which can be adjusted quickly and variably with a Velcro-type fastener

In large sizes low-elasticity, backed comfort straps (5521, 5522)                           Double-layered cups in large sizes (5521, 5522) for additional support

                           Back of high-function netting (5527)

                           Sport panty with reinforced tummy panel

                           Panty with very flat seams

                           Boxers with flat seams, waistband and leg edging

Colours:             White (5523, 5527, 1527) or black/grey (5527, 1527), hot chilli (5521, 1521)

Sizes:                 Sport bra with front fastener 5523

                           Cup A – C, 32 – 44 (EUR 70-100)

                           D + E, 32 - 42 (EUR 70-95)

                           Sport bra with adjustable centre straps 5521

                           Cup A – C, 32 – 44 (EUR 70-100)

                            D + E, 32 - 42 (EUR 70-95)

                            F + G, 32 - 40 (EUR 70-90)

                           Sport bra with T-back 5522

                           Cup B – C, 34 – 44 (EUR 75-100)

                           D + E, 34 – 42 (EUR 75-95)

                           Sport bra of Atmos fabric 5527

                           Cup A – C, 32 – 44 (EUR 70-100)

                           D – G, 32 – 42 (EUR 70-95)

                           Sport panty 1521                6-18 (EUR 36 – 48 )

                           Sport boxers 1527              6-18 (EUR 36 – 48)

Available from:   Immediately and from March 2007 (in the colours chilli and black/grey)

Marketing:          

- Simultaneous placement of advertisements in popular print media as well as intensified PR activities

- POS material such as poster and elliptic showcard

- Sample advertisements for specialist outlets for advertising in regional newspapers