The philosophy
As a supplier of niche products, Anita has a special interest in customer service. This corporate philosophy is expressed in the umbrella logo "Anita UniqueBodyWear", and can be summed up in a single word:
Uniqueness
This uniqueness rests on three pillars, each of which reflects Anita´s expertise and ongoing efforts towards improvement.
Uniqueness of product We strive for a functional product offering a perfect fit and an attractive design. |
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Uniqueness in marketing Our marketing is target-group oriented and takes into account the special features of our products and ranges. |
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Uniqueness in service The customer ? whether dealer or user ? is the focal point of all our activity. We strive to ensure availability at all times according to demand. |
Through this corporate philosophy of uniqueness, we aim to offer a service which gives the dealer the necessary technical back-up and meets the expectations of the user.
This is and always will be our constant endeavour! |