The seventh annual Stars Best Shop Awards were held at London’s spectacular Shakespeare’s Globe Theatre on November 12th 2015 to celebrate the best lingerie stores, shops and e-commerce sites in the UK and Ireland. Bringing together nearly 300 guests from the intimate apparel, swimwear and legwear industry the star-studded evening was organised by the UK’s leading B2B title, Underlines Magazine and hosted by ex-Strictly star, James Jordan who took the evening well and truly in his stride offering up a few lingerie jokes of his own amongst the evenings frivolities.

Jemma Barnes and Clemens Friemel together with embrace, the winners of the special care recognition award sponsored by Anita at the Stars best shop awards 2015.

Throughout the evening which included a sparkling champagne reception, a superb three course dinner and dancing through till the small hours no less than 13 awards were presented to the best retailers in the Lingerie Industry. The awards recognised the best new comer, the best concept shop, the retailer best known for their personal touch and many other categories in-between.

Jemma Barnes the managing director at Anita UK is announcing the winners for the 2015 Stars underlines best shop awards.

Anita was delighted to be the sponsor of the Special Care Recognition Award which was won by Lisa and Paula from Embrace in Worcester. Anita UK Manager Jemma Barnes and DR. Clemens Friemel from Germany Head Office were on hand to present the award to the deserving winners who have worked extremely hard over the last two years to provide women who have been affected by breast cancer with products designed to make the challenging effects of chemotherapy and radiation more manageable for their customers.

Jemma Barnes and Clemens Friemel together with embrace, the winners of the special care recognition award sponsored by Anita at the Stars best shop awards 2015.

Inspired by a close friends experience through breast cancer and recovery Lisa and Paula decided to open a store where pre and post-surgery ladies could find everything they needed for their surgical journey without the stress and difficulty that they had seen their friend experience. The result is a warm and welcoming store with personal attention and a wonderful selection of products to choose from including lingerie, prosthesis, wigs, skincare, scarves, bandanas and many other products that assist in easing the way for ladies through this difficult time. The grateful customer comments on the stores webpage speaks to the success of the concept.

You can find out more about Embrace Lingerie here.

Underlines magazine is the UK’s leading trade magazine for the lingerie industry.

The highlights of the awards were captured in this short video where you can see the winners receiving their unique Stars Award for their various categories.

Winners List

  • Best Newcomer: Louby Lou’s Lingerie
  • Best Concept Shop: Caroline Randell
  • Large Department Store/Chain: House of Fraser
  • Independent Department Store: Smith Bradbeers
  • Specialist E-tailer: Mish Online
  • Multi-product E-tailer: Bravissimo
  • Personal Touch: Carol’s of Bishops Stortford
  • Legwear Retailer of the Year: Elys of Wimbledon
  • Reference Shop: Sheen Uncovered
  • Special Care Recognition Award: Embrace
  • Excellence & Outstanding Achievement Award: Chantilly
  • Editor’s Choice: W H Good
  • Supplier of the Year: Wacoal






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