For the past eight years Underlines magazine has hosted the annual glittering Stars Best Shop Awards celebrating the best lingerie stores, shops and e-commerce sites across the UK and Ireland.
This year’s awards were held on the 10th of November at the historic Underglobe at Shakespeare’s Globe in London and hosted by journalist and broadcaster Vanessa Feltz who regaled the audience with amusing tales of growing up as the daughter of a lingerie manufacturer. She told the guests that lemon was the colour of her childhood since they were the last colour knickers to sell in her father’s underwear store so she always ended up with them.
The evening began with a sparkling champagne reception, a fabulous three course dinner with a particularly tasty gluten free option (which was taken up by a surprising number of guests) followed by live music from Vanessa Feltz partner Ben Ofoedu, singer from Phats & Small, with dancing after the awards till late. Through the course of the evening a total of 14 awards were presented, with the brand new SuperStar Award introduced for 2016. The awards recognised the best new comer, the best concept shop, the retailer best known for their personal touch and many other categories in-between.
330 guests (of which 100 were finalists) attended the fun packed evening which was sponsored by headline sponsor INVISTA (owner of the LYCRA® fibre brand) and at which Anita are proud to say that they sponsored the Post surgical ‘Special Care Recognition’ Award for the second year running. The ‘Special Care Recognition’ award 2016 was won by the lovely Almacare from Ireland who specialise in providing breast care for post surgical ladies. Founded by Mary Downey the business travels over Ireland and provides fitting services by appointment for ladies in over ten locations.
Anita UK Manager Jemma Barnes presented the award to Mary and her husband who have worked tirelessly to ensure that even ladies in remote areas have had access to the bras and breastforms they need to restore their confidence after breast surgery. They literally pack everything up into a van and take it to the fitting locations across the country.
You can find out more about Almacare here http://www.almacare.ie
Underlines magazine is the UK’s leading trade magazine for the lingerie industry and you can visit their website to see pictures from the nights events and all the winners.
Best Newcomer: Bustles Boutique
Best Concept Shop: Odyssey Boutique
Large Department Store/Chain: Selfridges
Independent Department Store: McElhinneys
Specialist E-tailer: UKTights.com
Multi-product E-tailer: Very.co.uk
Personal Touch: Bare Necessities
Legwear Retailer of the Year: Browns of York
Reference Shop: Temptations
Special Care Recognition Award: Almacare
Excellence & Outstanding Achievement Award: Lincoln Bra Lady
Editor’s Choice: The Fitting Room
Supplier of the Year: Wacoal
Super Star: Carols of Bishop Stortford