ANITA and discovering hands join forces for the early detection of breast cancer
ANITA will donate €1 for each product sold during the campaign. The money will go towards teaching MTUs (medical tactile screeners) in India, Nepal, Columbia, Mexico, Austria and Germany. With these newly trained professionals, ANITA will support this supplementary medical tactile breast screening.
Tactile breast screening as promoted by discovering hands, is a global initiative in which blind and vision-impaired women will utilise their exceptionally acute sense of touch for this additional method for detecting breast cancer in its earliest stages.
Promotional period: Breast Cancer Awareness Month, October 2021