Stars Best Shop

For the ninth year running Underlines magazine hosted the hugely popular Stars Best Shop Awards in collaboration with their headline sponsor LYCRA® (a trademark of INVISTA), held to recognise the very best lingerie boutiques, department stores, specialist shops and online etailers across the UK and Ireland.


This year’s awards were held on the 9th of November at the historic Underglobe at Shakespeare’s Globe in London and hosted by comedian and author Dominic Holland. Dominic has worked on television, radio and film and is the father of Tom Holland, better known to us now as Spiderman! He warmed the audience up nicely in advance of the hotly anticipated awards.


The guests were free to explore the Underglobes Shakespeare museum exhibition dedicated to the history and the rebuilding of the Globe theatre which runs along the mezzanine floor while they enjoyed the free flowing champagne reception. This was followed by a three course sumptuous feast in advance of the fifteen industry awards including the brand new Industry Hero Award introduced for 2017. 

Anita Care was delighted to sponsor the Special Care award for the third consecutive year recognising the special efforts made by those stores who specialise in providing breast care for post surgical ladies.  This year’s winner was Claire Woodall from ‘The Lincoln Bra Lady’ in North Hykeham.

Anita UK Manager Jemma Barnes and Dr. Clemens Friemel from ANITA Headquarters presented the award to Claire.  Jemma had the following comment.

As ever Stars was a spectacular occasion , it was so lovely to see it so well attended and supported and with such a high caliber of finalists present. I was delighted to be able to present the Anita sponsored Special care award and this year was another truly worthy winner - Claire and her team at Lincoln Bra lady really go the extra mile to give the best possible service to their customers. They are such a positive team with so much passion and enthusiasm for what they do. I am so delighted for them to be recognized with this special award.”

You can find out more about The Lincoln Bra Lady here 

After the awards were concluded the night was turned over to the dance floor where guests enjoyed live music and dancing till the wee hours as well as much hilarity in the photo booth tent where a variety of props turned guests into cowgirls and police women alike. Much fun was had by all.

Underlines magazine is the UK’s leading trade magazine for the lingerie industry and all at Anita UK and Anita worldwide would like to thank them very much for a fabulous evening and for their tireless support of the underwear industry including the annual STARS event.

A full gallery of images packed with pics of guests from the nights events as well as those from the photo booth can be viewed at the link here  and you can view the nights winners with their sponsors