CONTEST RULES
(the “Official Rules”)

Anita Maternity Celebrity Photo shoot
(the “Contest”)

These Official Rules govern the Contest. By participating or attempting to participate in the Contest, you will be deemed to have received, understood, and agreed to these Official Rules.

1. WHO IS THE SPONSOR?

The Contest is sponsored and administered by Anita Canada Ltd. 

Although the Contest may be communicated, promoted, or administered by means of a third party social media or social networking service or site (a “Third Party Service”), the Contest is not sponsored, endorsed or administered by, or associated with, any Third Party Service; any questions, comments or complaints regarding the Contest should be directed to Anita Canada Ltd. and not to any Third Party Service. 

The contest is in no way sponsored, endorsed or administered by, or associated with Instagram or Facebook.

2. WHO MAY ENTER THE CONTEST?

The Contest is open only to residents of Canada (excluding residents of Quebec) who have reached the age of majority in their province or territory of residence as of the date of entry.

Contestant must be in at least their second trimester of pregnancy 

The following individuals are not eligible to enter the Contest:

        a. employees, officers, directors, agents, and representatives of: (i) the Sponsor, or any of their respective parents, subsidiaries or affiliates; (ii) any prize suppliers; (iii) any and all other companies associated with the Contest;
        b. a household member of any of the individuals listed in (a), above, whether or not related;
        c. members of the immediate family (spouse, parent, child, sibling) of the individuals listed in (a), above.

3. WHEN DOES THE CONTEST START/END?

You may enter the Contest between 12:00 AM on March 5, 2019 and 11:59 PM on March 19, 2019 (“Entry Period”). All times referenced in these Official Rules are Eastern Time zone.

4. HOW DO I ENTER THE CONTEST?

No purchase is necessary to enter the Contest.

To enter the Contest the contestant must follow Anita Canada on Instagram (@anita1886_ca), post a picture of herself with her baby bump on Instagram and comment how she embraces the changes to her body during this time. The contestant must tag Anita on the post and use the hashtag #mybeautifulpregnancy. The post must also include: 
        ◦ Your baby’s due date
        ◦ Tag your city of residence
        ◦ Please also ensure you have an open profile

5. HOW MANY TIMES MAY I ENTER THE CONTEST?

There is a limit of one entry per person/Instagram account. By way of illustration, if two or more otherwise eligible individuals share a single email address, only one of them may enter the Contest; and, if an eligible individual has multiple email addresses, he or she may only enter the Contest once in respect of only one of those email addresses.

6. COULD MY ENTRY BE REFUSED OR REJECTED?

Your entry could be refused or rejected if:

        a. you attempt to enter the Contest in a fashion not authorized by these Official Rules;
        b. your entry contains false or misleading information, or is late, falsified, illegible, damaged or incomplete or otherwise irregular;
        c. your entry is submitted using robotic, automated, programmed, or other illicit means; or
        d. your entry is not in compliance with these Official Rules.

In addition, the Sponsor reserve the right to refuse any entry for any other reason as they may determine.

7. WHAT ARE THE CONDITIONS OF ENTRY?

By entering the Contest:

        a. you agree to be bound by these Official Rules and by the decisions of the Sponsor, which decisions are final, binding and conclusive;
        b. you represent and warrant that (i) your entry, including any material comprising your entry (e.g. name, user name, profile picture, etc., as applicable) and any material submitted with your entry (e.g. photograph, video, written submission, or other form of submission, as applicable) (all such material, collectively, the “Entry Material”) is original to you; (ii) you have all necessary rights in and to your Entry Material to enter the Contest, including the consent of any third parties whose personal information is included in your Entry Material; and (iii) your Entry Material does not contain, depict, include or involve content that is, or could reasonably be considered to be, inappropriate, unsuitable or offensive, as determined by the Sponsor;
        c. you understand and agree that your entry, including your Entry Material, will not be returned to you and may be moderated or edited by Anita Canada as it deems appropriate;
        d. you grant to the Sponsor the irrevocable right to use your Entry Material in any media worldwide and for any purpose related to the Contest (or any similar contest), including the right to use, reproduce, modify, adapt, translate, or create derivative works from, your Entry Material without notification, compensation or additional consideration to you;
        e. you waive all claims of moral rights in any use of your Entry Material by Anita pursuant to the rights granted in these Official Rules;
        f. you agree that the Sponsor shall have the right at any time to require proof of identity or eligibility to enter the Contest; failure to provide any such proof upon request may result in disqualification;
        g. you release and forever discharge the Sponsor, their respective parents, affiliates, and subsidiaries, any other companies associated with the Contest, and all of their respective directors, officers, employees, agents, representatives, licensees, successors and assigns, as well as any Third Party Services, (collectively, the “Releasees”), and agree to indemnify and hold harmless each of the Releasees, from and against any and all claims, damages or liability, including any costs or losses related to personal injury, death, damage to or loss or destruction of property, arising out of, or in any way related to, (i) your participation in the Contest, (ii) the awarding, receipt, possession, use or misuse of any prize, in whole or in part, or any travel or activity related to any prize, (iii) the use of any Entry Material or Publicity Material (defined below) in accordance with the rights granted in these Official Rules, or (iv) any breach of these Official Rules.

8. WHAT ARE THE CONTEST PRIZES?

There are five (5) prizes available to be won in the Contest (a  “Prize"), consisting of:

        a. Photo-shoot with Celebrity Photographer George Pimentel taking place in Toronto
        b. Hair and makeup services 
        c. Wardrobe provided by Anita Canada for the photoshoot
        d. Selected colour corrected photos in HI-RES sent digitally to winner
        e. An Anita private fitting prior to the photo shoot
        f. Two Anita lingerie sets 
        g. If travelling from outside of Toronto, all expenses paid including accommodations for 1-2 nights, flights and ground transportation
        h. If travelling within Toronto all ground transportation will be covered

The Prize is valued at approximately CDN $10,000. Actual value may vary based on prize particulars. The following terms and conditions apply to any Prize awarded in this Contest:

        a. All prize particulars will be determined by the Sponsor.
        b. The winner may be required to complete the shoot, by a particular date, as may be advised by the Sponsor.
        c. Each Winner must have reached the age of majority in his or her province or territory of residence.
        d. If the winner elects to not travel for the prize description above, no additional compensation will be awarded under any circumstances.
        e. The Winners are responsible for: ensuring they have all necessary travel documents prior to travel; any and all applicable taxes; any additional expenses not included in the prize as described in these Official Rules.
        f. The Releasees are not responsible for: any cancellations, alterations, delays, diversions or other changes to the itinerary; any costs or expenses incurred as a result of any changes to the trip itinerary; or any damages, loss or liability in the event any Traveller is denied the ability to travel, whether due to airport restrictions or otherwise. The Sponsor are only responsible for the prize elements listed in these Official Rules, subject to the terms and conditions contained in these Official Rules.
        g. If travelling for the photo shoot, tickets issued in connection with the prize are not eligible for frequent flyer miles. Once reservations are made, they cannot be changed, save as otherwise determined by the Sponsor or prize suppliers.
        h. The Sponsor and prize suppliers have the right to disqualify or remove any Winner from any activity at any time if she is at any point uncooperative, disruptive, abusive, or unobservant of applicable rules, laws or regulations, or likely to cause or has caused damage to person, property, or the reputation of the Sponsor or prize suppliers.

    a. ARE THERE ANY PRIZE CONDITIONS?

In addition to any prize conditions provided elsewhere in these Official Rules, any prize awarded in the Contest is subject to the following conditions:

        a. Except for gift cards, vouchers or cash prizes, the prize value in these Official Rules is approximate only. You will not be compensated if actual prize value is lower than the value quoted in these Official Rules.
        b. The prize may be substituted, in whole or in part, with a prize or prize component of equal or greater value if the prize or prize component cannot be awarded for any reason.
        c. The prize must be accepted as awarded and may not be transferred, unless otherwise determined by the Sponsor. The prize may not be exactly as advertised. The prize is provided “as is” without representation or warranty of any kind by the Sponsor.
        d. The prize may not be resold.
        e. Any unused portion of the prize, once awarded, will be deemed forfeited. The prize will not be replaced if lost, destroyed, mutilated or stolen.

The winner agrees that the photos may be used in Anita’s marketing materials, social media channels and press releases.  

The approved photos will be used by The Kit in their print issue, on their website, and social media platforms.

    b. HOW WILL THE POTENTIAL WINNER(S) BE SELECTED?

After March 19, 2019 in Toronto, ON, Anita Canada Executives will conduct a selection from among all eligible entries received. For each prize to be awarded the potential winner will be notified using the information provided at the time of entry via Instagram Direct Message. In the event any potential winner does not respond to such notification within three (3) business days, declines a prize for any reason, or does not meet the requirements set forth in these Official Rules, as determined by the Sponsor, the potential winner will be disqualified and, time permitting, an alternate potential winner may be selected from among remaining eligible entries, or the prize may be cancelled.

    c. HOW CAN A POTENTIAL WINNER BECOME A WINNER?

To be declared a winner, a potential winner:

        a. Must correctly answer, without assistance, a time-limited, mathematical skill-testing question to be administered by the Sponsor;
        b. Must be in compliance with these Official Rules;
        c. Must sign and return, within any designated time period, a release of liability and consent to publicity form and any other documentation as reasonably required. The Sponsor may require any winner’s guest to sign and return, within any designated time period, a release of liability and consent to publicity form and any other documentation as reasonably required, as a pre-condition to participation in the prize. 
        d. May be required to provide proof of identification to confirm eligibility or to claim a prize or provide proof that he or she is the authorized account holder of any account associated with the selected entry.

    d. WHAT ARE THE ODDS OF WINNING A PRIZE?

The odds of winning depend on the number of eligible entries received.

    e. HOW DO I CLAIM A PRIZE?

Once a potential winner is confirmed as a winner, prize distribution will be promptly coordinated.

Except as otherwise indicated by the Sponsor, a winner must personally take delivery of the prize as instructed within ten (10) days of being notified that such prize is available or within such other time period as may reasonably be advised.

If a winner fails to take delivery of the prize as instructed, the prize will be deemed forfeited.
Winners will be contacted directly via Direct Message on Instagram.

    f. WILL I APPEAR IN ANY PUBLICITY IF I AM A WINNER?

If you are a winner, the Sponsor may require you to appear in publicity related to the Contest or to any similar contest.

By accepting a prize:

        a. You grant to the Sponsor the irrevocable right to record, photograph or otherwise capture or document you, your likeness, your voice, or any statements you make regarding the Contest or the Prize, by any available means;
        b. You agree that any such captured material, together with your biographical information, such as name or place of residence, or your Entry Material (collectively, all such materials, the “Publicity Material”) may be used by the Sponsor or their licensees, successors, or assigns (collectively, the “Publicity Parties”) in any media, whether now known or later devised, worldwide and in perpetuity, for advertising or promotional purposes related to the Contest or any similar contest. Any such use of the Publicity Material may include the reproduction, modification, adaptation, translation or creation of derivative works from your Entry Material;
        c. You acknowledge that the Publicity Parties shall not be required to compensate you, notify you, or request your permission in connection with their use of any Publicity Material, unless otherwise prohibited by law; and
        d. You waive any rights that you may have or that may otherwise exist in connection with any use of the Publicity Material by any of the Publicity Parties, including any moral rights in any such Publicity Material.

    g. HOW WILL MY PERSONAL INFORMATION BE COLLECTED, USED AND DISCLOSED?

Final photos, approved by winner may be used in Anita’s marketing materials and social media channels.
Final photos, approved by winner, including name and story provided by contestant will be distributed by The Kit via print, online and social media platforms.

Your personal information may be disclosed to a third party in the following circumstances:

        a. In accordance with these Official Rules, or with your consent, or as otherwise permitted or required by law.
        b. If you are a potential prize winner, Anita may disclose your personal information to any prize supplier for purposes of prize fulfillment; and
        c. If you have been asked to sign and return a release of liability and consent to publicity form or other documentation in accordance with the terms of these Official Rules, Anita Canada may disclose your personal information to any interested party, such as an entity who is released from liability.

ANITA CANADA’ DISCLOSURE OF YOUR PERSONAL INFORMATION TO ANOTHER PARTY WILL CAUSE YOUR PERSONAL INFORMATION TO BE SUBJECT TO THAT PARTY’S PRIVACY POLICY AND PRACTICES.
    h. HOW DO THE RELEASEES LIMIT THEIR LIABILITY?

The Releasees assume no liability for the following:

        a. Stolen, late, incomplete, illegible, inaccurate, misdirected, lost, misrouted, scrambled, damaged, delayed, undelivered, mutilated, jumbled, or garbled entries, transmissions, email, mail, or other communications;
        b. Any error, omission, interruption, defect or delay in transmission, processing, or communication;
        c. Failures or malfunctions of, or difficulties with, computer hardware or software, telephones, telephone lines, telephone systems, or network, cable, satellite, server, or website connections;
        d. Printing, typographical, or other errors appearing within these Official Rules, in any Contest-related advertisements, or in Contest-related materials;
        e. Incorrect or inaccurate information, including where caused by website users, tampering, hacking, or by any equipment or programming associated or used in connection with the Contest;
        f. Injury or damage to any computer or other device resulting from or otherwise related to participation in the Contest, the use of any website, or the downloading or accessing of any materials;
        g. Anyone being incorrectly or mistakenly identified as a winner or potential winner; or
        h. Any other errors, problems or difficulties of any kind, whether human, mechanical, electronic, or otherwise, relating in any way to the Contest, including those errors, problems or difficulties that may relate to the administration of the Contest, the processing of entries, the advertising of the Contest, the announcement of any prize or prize winner, or the cancellation or postponement of any event.

    i. WHAT LAWS APPLY TO THE CONTEST?

The laws of the province or territory in which you reside apply to the Contest.
Any attempt to undermine the legitimate operation of the Contest may be a violation of criminal or civil laws. Should any such attempt be made, the Sponsor reserve the right to seek remedies and damages to the fullest extent permitted by law.

    j. CAN THE SPONSOR CANCEL OR AMEND THE CONTEST?

The Sponsor may cancel, modify, or suspend the Contest or amend these Official Rules for any reason whatsoever. For example, if for any reason the Contest is not capable of running as originally planned, the Sponsor may adjust any of the dates, timeframes or other Contest mechanics, or suspend or cancel the Contest.
You may not amend these Official Rules in any way.

    k. WOULD THE SPONSOR EVER DISQUALIFY OR BAN SOMEONE FROM A CONTEST?

The Sponsor may disqualify without notice or ban someone from the Contest or any future contest for any other reason, including, but not limited to, if the Sponsor find that a person has:

        a. Resold or attempted to resell a prize, in whole or in part;
        b. Tampered with or attempted to tamper with, or undermined or attempted to undermine, the legitimate operation of the Contest;
        c. Provided false or misleading information;
        d. Acted in an unsportsmanlike or disruptive manner, or with the intent to annoy, abuse, threaten or harass any person; or
        e. Otherwise violated these Official Rules.

    l. WHAT HAPPENS IF THESE OFFICIAL RULES CONTRADICT OTHER CONTEST MATERIALS?

In the event of any discrepancy or inconsistency between these Official Rules and disclosures or statements made by the Sponsor or appearing in other Contest-related materials, these Official Rules shall govern.

    m. WHAT HAPPENS IF PART OF THESE OFFICIAL RULES BECOMES UNENFORCEABLE OR DOES NOT APPLY?

If any part of these Official Rules is legally unenforceable or inapplicable, then that part will be deemed invalid; however, the remainder of these Official Rules will otherwise continue to be legally binding.