Daily Wear Bras, Bodies & Briefs


Comfortable underwear for every day

Discover underwear that gives you maximum comfort day after day - for work or play.

A must for every wardrobe: Our Daily Wear products with optimum support, up to larger cups.



Elegant designs, modern cuts, playful details


What is a soft bra?

  • Ultra-soft, smooth seams, straps and materials
  • Seamless cups
  • Elastic comfort straps
  • Invisible under tight clothing
  • Optimal support for large cup sizes

A soft bra is a bra without underwire. It is usually manufactured with soft seams and elastic bands on the edges, so it is comfortable on the skin. 

For everyday wear, it is the perfect bra - no underwire digging into your ribs, no seams rubbing against the skin, no straps cutting into your shoulders.

For large cup sizes - our soft bras are available up to an H cup- an extra breast support is incorporated, which ensures optimal support for the larger bust, while still being super comfortable.

Anyone who has ever worn a soft bra all day long will agree - this is daily wear at its best!




Our favourite Twin Series



Our Twin Series has been a favourite for over 20 years with feel-good bras that women never want to take off.


Made from soft materials, they adapt perfectly to every shape, and are barely noticeable on the skin.




Super soft underwear to match your style

Underwire free bras - soft bodies - clean-cut briefs


NEW! - Anita's Essentials briefs

2 Styles - 2 Sizes - 4 Colours


Visit our store locator to find stockists and online shops carrying our lingerie and swimwear.


How does a well-fitting bra feel? Find your perfect bra with the Anita fitting Guide.