New underwear & lingerie


Bras, briefs & bodys from the new collection

Delicate blue tones, vibrant cherry or sensual black: the lingerie by Rosa Faia and Anita since 1886 comes in super trendy colours.

Every woman will find a new favourite piece in our great choice of variable styles of simple everyday basics or seductive lace lingerie items.

Choose your style...


Lingerie Trends 2020

Cleverly integrate underwear into the everyday outfit.


The trend colours for autumn/winter 2020: Blue, red, brown tones and more.
They come in a wide variety of hues to flatter your skin tone, put you in a good mood and best of all: Each can be combined with one of the others to create many looks – from sensual to casual.

> Discover Abby


Transparent is still on trend! Exquisite lace, sheer panels and delicate embroidery make this new underwear a seductive favourite.

Extra transparent sections make the breast look fuller, and add a touch of enchanting elegance and subtle sexiness. The new Comfort bra with underwire frames the bust with a plunging, modern-look triangular, semi-transparent panel – airy, lightweight and sensual.

> Discover Clara Art


The prim and proper days when you had to keep your favourite bra carefully hidden are over! Today's fashion-conscious women cleverly integrate the lace bra into their outfit. 

Subtle glimpses of gorgeous lace, elaborate embroidery and sophisticated details on the straps and décolleté create a cute and sexy look.

But be sure to maintain a strong sense of style and class when you experiment with this trend.

> Discover Abby

New bras, briefs and bodies

Rosa Faia and Anita since 1886


Emily series

#IamEmily - young, delicate & modern

Choose your look!

Emily in Moonlight Blue

available from July 2020

Emily playfully combines delicate Point d’Esprit tulle and elegant lace with transparency and structure. The new, gentle Moonlight Blue highlights the delicate style of this lingerie series, which features a great selection: Underwire bras, Soft bras in a triangle look with an extra plunging bustline, specialist Big Cup bras F-J Cups or dreamy shirts – all models have a certain lightness to them.


  1. The B-E cup underwire bra features a charming lace border and cute bow on the bust
  2. These Big Cup bras have a special cut that ensures the best support up to a J cup
  3. The underwire free bra in a triangle look is soft to wear and has an extra plunging bustline – available in A-E cup
  4. A gorgeous styling add-on for the bra & briefs sets: a transparent shirt with lace border around the décolleté and hemline.
  5. A great match for these bras: high-waist briefs, high-waist briefs+ or a sexy shorty


Abby series

Sensual lingerie inspired by the roaring twenties

Choose your look!

Abby in Black & Cherry

available from September 2020

Inspired by the roaring twenties, the Abby lingerie series features floral designs in premium French, Chantilly-look lace that celebrates confidence and
glamour. Sensual and with a zest for life – a variety of models, some made completely using lace and some a combination of lace and smooth, double-layered moulded cups. As always with Rosa Faia, the series was designed with a keen eye for detail in terms of functionality and fit.


  1. An eye-catching feature on the underwire bras is the lace look on the cups, the straps and back – available in B-E cups or Big Cup versions in F-J cups
  2. The moulded models – underwire bra and Soft bra – combine the French lace on the bridge and straps with clean microfibre
  3. Wide lace inserts on the soft body, which run down the sides from the arm to the leg cut-outs, enhance your silhouette up to an E cup
  4. A great match for these bras: high-waist briefs and high-waist briefs+ made of soft microfibre


The Lace Rose series

Soft, elegant and comfortable

Choose your look!

Anita Essentials panty in desert by Anita since 1886

Lace Rose series in desert

available from June 2020 

Lightweight and comfortable to wear, as well as invisible under any coloured top: The Lace Rose Soft bra has a new addition to it’s champagne and black colour selection - the flattering nude tone desert. Its no-frills elegance and smooth surface makes it the perfect companion for any figure-hugging outfit.


  1. The smooth, soft cups are comfortable and offer support without underwire
  2. Beautiful details like the cute lace inserts on the sides and the three decorative little velvet bows add a touch of luxury.
  3. A transparent tulle insert on the bridge give it a playful lightness
  4. This bra is great to combine with the new super soft, seamless Anita Essentials briefs.


The Selma series

Graceful, lightweight & modern

Choose your look!

The Selma series in emerald

available from July 2020 

Sensual and sophisticated: The Selma lingerie series will stand out in Emerald this autumn/winter 2020 This limited edition premium green enhances the colour palette of the underwire bra, briefs and shorty.


  1. The stitched underwire bra (B-E cup) and Big Cup bra (F-J cup) stand out with a contrasting graphic all-over print on the underside and ornamental lace on the top of the cups. The gorgeous trademark cleavage is framed by a gently arched border with airy tulle inserts to give it a modern, clean look.
  2. This underwire bra with airy spacer cups features fine lace on the smooth cups. Flattering cups and a plunging bust line make it perfect to wear under summer tops and dresses
  3. A great match for these bras: high-waist briefs or a shorty


Sophia series

Modern, purist & innovative

Choose your look!

Sophia series in white & black

available from September 2020 

Fits most body types and feels like a second skin: The innovative cuts and sophisticated fabric inserts make the Comfort bra and
Comfort shaping bodysuit from this new lingerie series fit like a glove.


  1. A perfect fit thanks to three-part cups
  2. A semi-transparent tulle insert with a graphic style floral embroidery make for a light, playful bust
  3. Stretch panels in the bust and around the underarm area ensure a good and comfortable fit
  4. Wide, padded straps relieve shoulder strain
  5. The high-waist briefs+ and the Comfort bra combine into a classic, elegant set


Clara Art series

Feminine, elegant & supple

Choose your look!

Clara Art series in Berry

available from June 2020 

Elegant feel-good bras with functional details: Clara Art is getting two new models as well as fresh colours in the modern ellipsis print.


  1. New: A Comfort bra with underwire that seductively frames the bust: A deep, semi transparent panel on the bust gives it a modern triangle look. The newly developed smart underwire version sits quite flat on the bridge which ensures additional stability and a great fit.
  2. New: The Comfort bra with moulded cups combines figure enhancing, flattering lines with a noticeable comfort
  3. All Comfort bras feature wide comfortable straps with padding on the shoulders
  4. This lingerie set fits perfectly with an elegant pair of shaping bottoms


The Airita series

New Comfort body with spacer cups

Choose your look!

Comfort body with spacer cups in light powder by Anita since 1886

Airita Comfort body with spacer cups in Light Powder

available from June 2020 

A classic at its best: the new Comfort shaping bodysuit with spacer cups in Light Powder is a great addition to the beautiful polka-dot series. Just like all the models in the Airita series, the shaping bodysuit is also incredibly comfortable: it is made of a highly breathable, gently shaping polka-dot jacquard material with breathable spacer cups that create a beautiful shape.


  1. The spacer material, which was developed exclusively for Anita, lies gently against the skin and creates a beautiful silhouette without visible lines under clothes
  2. There is no underwire or framing, but comfortable support up to an F cup
  3. This jacquard product gently shapes and is very comfortable to wear thanks to its open, breathable structure
  4. The padded, comfortable straps and soft edging strips on the bust area add to the incredible comfort of the shaping bodysuits


Anita's Essentials

2 Styles - 2 Sizes - 4 Colours


Visit our store locator to find stockists and online shops carrying our lingerie.

Shop locator


How does a well-fitting bra feel? Find your perfect bra with the Anita fitting Guide.