Anita comfort becomes Anita since 1886
From now on, family-run Brannenburg company and women’s lingerie and swimwear specialist ANITA will offer the Anita comfort collection under the umbrella brand Anita since 1886.
Anita comfort has always been synonymous with the company's classic, timeless lingerie and swimwear collections that are designed in particular with an eye to the fuller figure and feminine curves. Innovative, high-function fabrics and first-class tailoring down to the smallest detail guarantee outstanding comfort, perfect fit and optimal support – through to the larger sizes.
This collection will now fall directly under the umbrella brand Anita since 1886. “The collection perfectly reflects the company’s long-standing tradition. For over 130 years, functional products, also for larger sizes, have formed a key part of our collections,” explains Johannes Weber-Unger, member of the management board at Anita Dr. Helbig GmbH. “This realignment sees us strengthen our umbrella brand. Articles such as briefs which feature across various collections will also come under this brand.”
Furthermore, the established specialist brands Anita active, Anita care and Anita maternity will remain
under the umbrella brand Anita since 1886. Our second umbrella brand, Rosa Faia, is focused on modern, sensual lingerie and swimwear, also featuring larger cup sizes.