If you really love something, then you pay attention to the smallest details.
Everything comes from a single source - from the first draft of the design to the selection of the right fabrics, threads and details, all the way down to the finished piece - that way you know exactly where your favourite underwear comes from.
The women who wear our bras exude a unique radiance , and that is down to the designers at Anita using their one-of-a-kind, yet timeless styles to help make each and every pregnancy special.
75% of our current employees are female, and we have over 50 years of experience in the world of underwear, starting in the 1960s. We women know our assets, we understand the changes that happen during pregnancy, and we also have a greater understand of the areas that women generally feel insecure about. We know how best to support, cover up or emphasize certain body parts in a way that makes us feel great.
Happiness begins at home - for you and your child, as well as for us. Fair, high-quality and sustainable production is very important to us, and that's why we manufacture the majority of our products in our own factories. We have one goal: Underwear that you will love.