This year the dynamiX star sports bra was voted Product of the Year in Canada by consumers in the undergarment category. The exclusive “Easy-On & Off” design makes this high- impact, racer-back sport bra truly unique for woman of all bust sizes.
It’s a new award to add for this amazing sports bra. But what is so incredible about the Product of the Year?
It is the world’s largest consumer-voted award for product innovation. Established 30 years ago in France. POY is currently operating in 42 countries with the same purpose:
guide consumers to the best products in their market and reward manufacturers for quality and innovation.
In Canada, the Product of the Year seal is backed by the votes of thousands of Canadian consumers.
First, a jury comprised of industry experts selects the finalists that meet the Product of the Year standards of value and innovation. Those selected finalists are then categorized and judged through an online survey of Canadian consumers, conducted by TNS Canada on behalf of Rogers Insights.