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Privacy Policy (anita.com)

We take the protection of your data and privacy very seriously. With this in mind, we would like to inform you below about which personal data is collected and used when you visit our website.

 

Name and address of the data controller

The data controller within the meaning of the General Data Protection Regulation, other national data protection laws of member states and other data protection provisions is:

Anita Dr. Helbig GmbH
Grafenstraße 23
83098 Brannenburg
Germany

Tel.: +49 8034 301-0
Email: anita.de@anita.net
Website: www.anita.com

Name and address of the data protection officer

The data controller has appointed the following data protection officer:

Mr Werner Mader
Anita Dr. Helbig GmbH
Endach 40
6330 Kufstein
Austria

Email: privacy.eu@anita.net
Website: www.anita.com

Legal basis for the processing of personal data

Whenever we obtain consent from the data subject for the processing of personal data, Article 6 Paragraph 1 (a) of the EU’s General Data Protection Regulation (GDPR) shall serve as the legal basis.

Whenever the processing of personal data is necessary for the performance of a contract to which the data subject is party, Article 6 Paragraph 1 (b) GDPR shall serve as the legal basis. This also applies to processing that is necessary in order to take steps prior to entering into a contract.

Whenever the processing of personal data is necessary for compliance with a legal obligation to which our company is subject, Article 6 Paragraph 1 (c) GDPR shall serve as the legal basis.

If the processing of personal data is necessary in order to protect the vital interests of the data subject or of another natural person, Article 6 Paragraph 1 (d) GDPR shall serve as the legal basis.

If processing is necessary for the purposes of protecting a legitimate interest of our company or of a third party and such interests are not overridden by the interests or fundamental rights and freedoms of the data subject, Article 6 Paragraph 1 (f) GDPR shall serve as the legal basis for the processing.

Anonymous collection of data

You can visit our website without providing any personal details. We do not store any personal data when you visit our website. To improve our services, we only evaluate statistical data that cannot be used for personal identification purposes.

Collection and processing of data when our contact form is used

When you use our contact form, we only collect personal data (information concerning the personal or material circumstances of an identified or identifiable natural person) made available by you. We only use your email address to process your enquiry. Your data will then be deleted unless you have given your consent for it to be processed and used further.

Collection, processing and use of personal data

We only collect personal data (information concerning the personal or material circumstances of an identified or identifiable natural person) made available by you. We process and use your personal data in order to fulfil and handle your order and to process your enquiries. After the contract has been processed in full, all personal data will initially be stored in accordance with the retention periods required under tax and commercial law. It will then be deleted at the end of these retention periods unless you have given your consent for it to be processed and used further.

Disclosure of personal data

Your data will not be disclosed to third parties without your express consent. The only exception to this are our service partners that assist us with processing contracts. In such cases, we strictly observe the provisions of the German Federal Data Protection Act (Bundesdatenschutzgesetz) and the EU’s General Data Protection Regulation. The volume of data we transfer is kept to a minimum.

Cookies

Several areas of our website use cookies. Cookies are small text files that are placed on your computer and stored by your browser. They are used to make our website more user-friendly, efficient and secure. Cookies also allow our systems to recognise your browser and to offer you services. Cookies do not contain any personal data.

Use of the remarketing or “similar audiences” feature provided by Google Inc.

The website provider uses the remarketing or “similar audiences” feature provided by Google Inc. (“Google”). This feature allows the provider to present visitors to the website with targeted adverts. Personalised adverts based on the interests of the visitors to the provider’s website are displayed when they visit other websites in the Google Display Network. Google displays interest-based advertising by using cookies to analyse website use. This involves Google saving a small file with a sequence of numbers to the browsers of visitors to the website. This number is used to record visits to the website and to collect anonymous data about the use of the website. No personal data is stored about the visitors to the website. If, after visiting our website, you visit another website in the Google Display Network, you will be shown adverts that are very likely to take into account the products and information you previously viewed. You can permanently disable the use of cookies by Google by downloading and installing the plugin available at the following link: https://support.google.com/ads/answer/7395996?hl=en-GB

Alternatively, you can disable the use of cookies by third-party providers by visiting the deactivation page provided by the Network Advertising Initiative at http://www.networkadvertising.org/choices/ and following the opt-out steps provided on this website. For further information about Google’s remarketing activities and to view Google’s privacy policy, please visit http://www.google.com/privacy/ads/.

The following links provide information about how you can manage (and, for example, disable) cookies on the most widely used browsers:

Google Chrome: https://support.google.com/accounts/answer/61416?hl=en

Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Safari: http://support.apple.com/kb/ph5042 https://www.apple.com/legal/privacy/en-ww/cookies/

Use of Google AdWords conversion tracking

We use the online Google AdWords advertising program, which in turn uses conversion tracking. Google conversion tracking is an analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an advert displayed by Google, a conversion tracking cookie is stored on your computer. These cookies are only valid for a limited period of time, do not contain any personal information and are therefore not used for personal identification purposes. When you visit certain pages on our website before the cookie has expired, Google and we can detect that you have clicked on the advert and have been forwarded to this page. Every Google AdWords customer receives a different cookie. This means that it is impossible for cookies to be tracked across the websites of AdWords customers. The information obtained with the help of the conversion cookie is used to create conversion statistics for AdWords customers who have decided to make use of conversion tracking. This process informs customers of the total number of users who have clicked on their advert and who have been forwarded to a page with a conversion tracking tag. Customers do not, however, receive any information that can be used to personally identify users.

If you do not wish to participate in this tracking process, you can opt out by adjusting your browser settings so that they prevent the installation of cookies (deactivation option). By doing so, you will not be included in the conversion tracking statistics. For further information and to view Google’s privacy policy, please visit https://policies.google.com/privacy?hl=en-GB.

Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics employs cookies, which are text files that are stored on your computer and make it possible to analyse how you use the website. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there. If IP anonymisation is activated on this website, within the member states of the European Union and in other states that are contracting parties to the Agreement on the European Economic Area, Google shall abbreviate your IP address before transmitting it to the USA. Your full IP address shall only be transmitted to a Google server in the USA and abbreviated there in exceptional circumstances. Google uses this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services to the website operator related to website and internet usage. The IP address shared by your browser during the Google Analytics process shall not be linked in any way to other data collected by Google. You can stop cookies from being saved by selecting the relevant setting in your browser software; please note, however, that in such cases you may not be able make full use of all the features available on this website. You can also prevent Google from collecting and processing the data generated by the cookie and data about your use of the website (including your IP address) by downloading and installing the browser plugin available at https://tools.google.com/dlpage/gaoptout?hl=en-GB.

Use of social plugins via Shariff

In order for you to retain control over your data, these webpages use Shariff buttons to integrate the sharing features of social media services in a way that ensures a high level of data privacy. Connections are only made to the servers of social networks and data is only transferred with your express consent. Shariff was developed by specialists at the computer magazine c’t. It increases online privacy and replaces the customary social media “share” buttons. More information about the Shariff project is available here. When you click on the buttons, a pop-up window will appear in which you can log in with your user data for the specific provider. A direct connection to the social networks will only be created once you have actively logged in. By logging in, you give your consent for your data to be transmitted to the respective social media providers. The data transferred includes your IP address and information about which of our webpages you have visited. If you are logged in to one or more of your social media accounts at the time, the information collected will be linked to your profiles on these social networks. You can only prevent this by logging out of your social media accounts before visiting our website and activating the buttons.

Access to and rectification, blocking and erasure of data

You have the right to request access to the data stored about you free of charge and at any time as well as the right to request that this data be rectified, erased or blocked at any time. Please contact us if you wish to make any such request. You can find the contact details in our imprint or under “Name and address of the data controller” or “Name and address of the data protection officer” at the start of this Privacy Policy.

Information on the rights of the user:

  • Access
  • Rectification
  • Erasure
  • Restriction of processing
  • Data portability
  • Right of withdrawal
  • Right to complain to supervisory authorities
  • Legal bases provided in the General Data Protection Regulation