The first ever “BEST BOUTIQUE BRAND AWARDS – EUROPE” were held on 25 February as a digital event, with participants
tuning in from six countries.
Organised by specialist publishing house Intima Group
and its partners SOUS, Underlines and CYL, the event honoured the best-selling
underwear and bodywear brands in Germany, France, the UK/Ireland, Italy and Spain.
In order to crown the best-selling brands, more than 500 retailers voted for their most sought-after suppliers in eight different categories. Anita active stole the show in the sports bra category, taking first place in all participating countries. In the UK/Ireland, ANITA’s ROSA FAIA brand also came out on top in the swimwear category. “We are extremely proud of these awards,” says Clemens Friemel, Head of Marketing and Sales at ANITA.
“The fact that our Anita active sports bras are achieving such great results for our specialist retail partners in all of the participating countries is hugely motivating for our entire team.” Two ANITA brands were also named among the top five underwear brands at European level, while the Anita Group took second place in the consolidated ranking by company group.