Creative Excellence

Anita is delighted to announce that Dr. Helbig GmbH received the prestigious Mare di Moda Creative Excellence Award 2016 alongside the Lise Charmel brand representative on November 8th at the 15th Mare die Moda trade fair in Cannes.

The Creative Excellence Award is a recognition attributed to international brands that have built and consolidated an image of excellence through the years.

Anita is a family owned lingerie business now in its fourth generation after being handed down through the family for 130 years. The company provides women of all shapes, sizes and needs with perfectly fitting lingerie and swimwear that best accentuates and flatters their figures.  

The five product lines ROSA FAIA, Anita comfort, Anita maternity, Anita care and Anita active may serve completely different target groups but they all have one thing in common: outstanding fit, optimum comfort and top quality.

Soon-to-be and nursing mums, sporty, active women, and women with feminine curves and larger busts can all find products and solutions tailored to their needs in the Anita collection, as can women who have undergone breast surgery.


The family company takes great pride in the fact that all Anita products are 100% designed, developed and manufactured from a single source. Product development and design are conducted from the company headquarters in Brannenburg, while manufacturing takes place across seven company-run production sites.  

When creating our beachwear collections we always look to achieve the perfect balance between design and functionality. Anita is well-known for outstanding fit and comfort combined with sophisticated, feminine styles with care and attention to detail.

Our products are customized to the different figures and needs and offer various styles from A to I Cup from elegant and classic up to young and playful.” explains Christina von Seubert, Head of Design & Product Development Beachwear.  

We place high demands on the materials used and often develop textiles together with partner suppliers that meet the required criteria.“