Each season has its own underwear trends. While we usually prefer classic black or darker hues like navy or emerald green in winter, we will go back to brighter hues now that spring is here. Delicate powder-coloured lingerie is at the top of the wish list right now. They feature delicate and playful designs and…
The straps are cutting into the shoulder, the breast is constantly trying to escape its confinement and when you finally get to take off the bra you have painful indentations on your back? That’s a sure-fire sign that you need a new bra that actually fits right. Comfort and feeling good are everything. You won’t…
Hello ladies, It sometimes isn’t easy to stay calm when somebody new comes in to get her bra measurements and is wearing a completely wrong size. Her boobs are overflowing the cups, creating an unattractive doubled-up breast under her clothes, while the underbust band cuts deep grooves into her flesh, or the underwire is completely…
Sports meet leggings meet python design: Anita active presents not one but three fashion trends in a single garment. And that’s not all: The massage sports tights look fashionable and trendy – while their special powerware material promotes circulation. The material with structured dots massages and tones the leg with every movement and also supports…
So far in the series My Gene’s and Me we have introduced you to Wendy Watson, Becky Measures and Fiona Bayley all three of whom have had preventative mastectomies due to carrying a faulty gene which left them predisposed to develop breast cancer. Next we would like to introduce Lucinda Parish, a 43 year…
Recently we brought you the story of Wendy Watson and how she founded the National Hereditary Breast Cancer Helpline after finding out that she had a hereditary gene which left her with an 85% chance of developing breast cancer. You can read about her as well as the journal that ANITA sponsored to raise funds…
Non Wired bras, once the only choice available to women, lost their popularity with the rise of the underwire which was largely held to promote a better shape, offer more support and generally have a more fashionable and attractive look. Apart from a loyal set of traditional customers, literally no one wanted a non-wired…
Anita is delighted to have sponsored a fabulous new journal in conjunction with ‘The National Hereditary Breast Cancer Helpline’ called ‘My Gene’s and Me’. The journal is being sold to raise funds and awareness of Hereditary Breast Cancer. (please insert pic of the journal) Hereditary breast cancer could be responsible for up to 10% of…
What do we need to know? Breast cancer is still the most common type of cancer in women in the UK with 31% of diagnosed cancer cases being breast cancer. A shocking one in eight women in Britain will be diagnosed with breast cancer at some time in their lives. Although much rarer 400 men…
The Beloved Twin Series If you ask fifty women what the worst thing is about having to wear a bra you will probably get a similar answer from each of them. The underwire’s dig in, the straps are too tight, the back rides up, the cups cut into the breast and on and on… these…