So far in the series My Gene’s and Me we have introduced you to Wendy Watson, Becky Measures and Fiona Bayley all three of whom have had preventative mastectomies due to carrying a faulty gene which left them predisposed to develop breast cancer. Next we would like to introduce Lucinda Parish, a 43 year…
Recently we brought you the story of Wendy Watson and how she founded the National Hereditary Breast Cancer Helpline after finding out that she had a hereditary gene which left her with an 85% chance of developing breast cancer. You can read about her as well as the journal that ANITA sponsored to raise funds…
Non Wired bras, once the only choice available to women, lost their popularity with the rise of the underwire which was largely held to promote a better shape, offer more support and generally have a more fashionable and attractive look. Apart from a loyal set of traditional customers, literally no one wanted a non-wired…
Anita is delighted to have sponsored a fabulous new journal in conjunction with ‘The National Hereditary Breast Cancer Helpline’ called ‘My Gene’s and Me’. The journal is being sold to raise funds and awareness of Hereditary Breast Cancer. (please insert pic of the journal) Hereditary breast cancer could be responsible for up to 10% of…
What do we need to know? Breast cancer is still the most common type of cancer in women in the UK with 31% of diagnosed cancer cases being breast cancer. A shocking one in eight women in Britain will be diagnosed with breast cancer at some time in their lives. Although much rarer 400 men…
The Beloved Twin Series If you ask fifty women what the worst thing is about having to wear a bra you will probably get a similar answer from each of them. The underwire’s dig in, the straps are too tight, the back rides up, the cups cut into the breast and on and on… these…
Anita sales manager – Serina Hickton Anita relies on its sales managers to give personal attention to each of its customers, making sure that each and every one of them are looked after wherever they are and however remote they may be. Serina Hickton has been with Anita for the last five years and…
Beautiful Bras for Post Breast Surgery If you have been through breast surgery and are using a breast form (or prosthesis) you will be hoping to find beautiful lingerie suitable for your new post-surgery needs. Anita Care is a brand dedicated to designing and making pretty, well-fitting and comfortable bras for ladies who have undergone…
Lingerie is such an enjoyable part of a girl’s wardrobe, collecting a wonderful array of bright and colourful bras and briefs to match all our top layer wardrobes is great fun especially when we team the colours with our clothes and hang the bras and knickers over the hanger with the top or dress ready…
We all have our favourite decade, usually a throw back to our teens when our fashion sense was at its peak and we couldn’t bear the thought of being caught by our friends wearing anything that wasn’t super trendy and up to the minute. Like our mothers always told us though, fashion goes in cycles…