ANITA – Competence since 1886

Anita in Brannenburg


Anita – The Company – at a Glance

The company Anita Dr. Helbig stands for very special underwear and swimwear, an ingenious fit, uncompromising comfort and incredible quality – for over 130 years!

We are represented worldwide by the two brands Anita since 1886 and Rosa Faia

We develop, manufacture and market bras and swimwear for a great variety of body types – including big cups and large underbust measurements, under these two labels!

Family Business

We are a traditional family business and our head office is in Brannenburg, Upper Bavaria. Our company is under the management of its fourth generation, represented by CEO Georg Weber-Unger and his sons, Georg and Johannes. All our products are developed and designed in Brannenburg, at the foot of the Alps. We operate six own production facilities around the world, manage a total of 20 group companies worldwide and employ more than 1,700 people.

Working at Anita means being part of the family. We have many employees that have been with us for more than 30 years.


We have been striving towards fashionable timelessness, outstanding quality, excellent fit and unique beauty in our products since 1886. Our daily objective is to give the wearers of our lingerie and swimwear products additional quality of life, comfort and style.

Georg Weber-Unger Jr., Johannes Weber-Unger and Georg Weber-Unger