Together we care.

Femininity, wellbeing and comfort.

Every day, for every woman.

Small but meaningful moments of connection and support help women affected by breast cancer feel comfortable in their own skin every day. 

With this year's Pink October campaign, ANITA highlights that support matters throughout the entire year, not just in October. We warmly invite you to take part. 

Discover the sister styles from Anita care, Anita since 1886 and ROSA FAIA

The campaign features selected series from Anita care, Anita since 1886 and Rosa Faia that are thoughtfully coordinated in design. This enables women after breast surgery to share beautiful lingerie experiences with mothers, sisters and friends – supported by lingerie specialists who understand how important comfort and choice are in every stage of life. 

Anita cares.

Anita care was created out of real‑life needs: Following an employee’s breast cancer diagnosis, ANITA recognized the lack of suitable solutions for women after breast surgery and began developing textile prostheses, mastectomy bras and swimwear for affected women as early as the 1960s. The first silicone breast forms entered production in the early 1970s. 

Today, Anita care combines medical expertise with a deep understanding of the everyday needs of women affected by breast cancer. Our most important goal is to help women regain confidence, wellbeing and quality of life.