Together we care.
Femininity, wellbeing and comfort.
Every day, for every woman.
Small but meaningful moments of connection and support help women affected by breast cancer feel comfortable in their own skin every day.
With this year's Pink October campaign, ANITA highlights that support matters throughout the entire year, not just in October. We warmly invite you to take part.
Share special lingerie moments
Shopping for beautiful, feel-good lingerie together: a joyful moment that celebrates togetherness. Bringing lasting comfort, day after day.
A symbol of togetherness
Wear the elegant pink scarf as an everyday accessory and show your support. Available from lingerie retailers during Pink October 2026.
Support that makes a difference
ANITA supports Faraja Cancer Support in Kenya by donating bras and breast forms to women affected by breast cancer.
Discover the sister styles from Anita care, Anita since 1886 and ROSA FAIA
The campaign features selected series from Anita care, Anita since 1886 and Rosa Faia that are thoughtfully coordinated in design. This enables women after breast surgery to share beautiful lingerie experiences with mothers, sisters and friends – supported by lingerie specialists who understand how important comfort and choice are in every stage of life.
Style Bobette, 4788X.612
Style Bobette, 5292.612
Vera (bilateral mastectomy)
Style Clara Art, 4773X.445
Style Clara Art, 5874.445
Gabi (bilateral mastectomy)
Style Colette, 4750X.612
Style Colette, 5251.612
Style Eloise, 4796X.392
Style Eloise, 5294.392
Rebecca (bilateral breast reconstruction)
Style Essential Lace, 4700X.001
Style Essential Lace, 5400.001
Style Fleur, 5754X.769
Style Fleur, 5654.769
Style Havanna, 5712X.124
Style Havanna, 5813.124
Style Leni, 5785X.612
Style Leni, 5884.612
Style Lynn, 5768X.265
Style Lotta 5769X.188
Style Safina, 5349X.463
Style Safina, 5448.007
Sarah (bilateral mastectomy)
Style Selma, 4731X.596
Style Selma, 5631.612
Vera (bilateral mastectomy)
Style Suzette, 5256.128
Style Suzette, 5255.001
Anita cares.
Anita care was created out of real‑life needs: Following an employee’s breast cancer diagnosis, ANITA recognized the lack of suitable solutions for women after breast surgery and began developing textile prostheses, mastectomy bras and swimwear for affected women as early as the 1960s. The first silicone breast forms entered production in the early 1970s.
Today, Anita care combines medical expertise with a deep understanding of the everyday needs of women affected by breast cancer. Our most important goal is to help women regain confidence, wellbeing and quality of life.
The TriProVita system
TriProVita stands for a holistic approach to post‑surgery care, bringing together bras, breast forms and swimwear. The products are designed to complement each other seamlessly. Certified lingerie specialists offer expert guidance and support.
